“Shoppertainment” company Firework announced Tuesday that it has partnered with Albertsons Cos. Inc. to create shoppable livestreams and short videos. “This is about bringing delight and inspiration to digital shopping to make online experiences as fun as discovering new products in our stores,” said Chris Rupp, chief customer and digital officer at Albertsons, in a statement. Albertsons will use Firework for short video content and cooking shows during the first phase of the partnership and mov